Starting a blog to find out that someone else has already registered that name and then finding out that all your people are going to are them instead of you, would be maddening.
Your name needs to reflect your branding. If you use a nonsense name for your brand (like gizmodo for example) and it’s memorable- that’s awesome! If people can’t remember it, it’s going to be harder for you to get traffic. Do some testing! Don’t just ask your friends.
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If you think of or find a name that might work, please buy it right then. It’s only $12 for a year and if you wait and someone else snaps it up, you will have to start from square one.
If you have already completed this step, make sure that you keep track of your username and password. This is absolutely necessary to get your site set up correctly.
If you have a domain name but need email, we’ve got you covered!
Please don’t think that hackers aren’t interested in your site. They want ANY place on the internet that isn’t traceable back to them. Consider it the cyber-version of someone sneaking into your house and setting up a meth lab in your spare bedroom.
- Never use abc or 123
- Change them every 2 months
- Never have the same password for multiple uses
- Use a SECURE document or a password management app to track them
- Record the date for each password update/ reset (if using a doc)
WARNING: If you have a URL that is connected to a business, or you have just spent a lot of time building it up, always put it on auto-renew. If you let it expire, the danger isn’t necessarily from ‘domain poachers’ that are lurking to snatch it up, but from the registrars themselves. They keep possession of the names for about 30-60 days offering you a ‘second chance’ to get your name back. The second chance often comes at an incredibly inflated price (a $12 renewal turns into a $250 purchase). Be careful !